Name: Michelle Edelson
Year: Class of 2015
Majors: Psychology/Entrepreneurship & Management
Hometown: New York, NY
The Entrepreneurship & Management Minor
When I came to Hopkins, I knew I wanted to be a psychology major but besides that, I had no idea what other classes I wanted to take. The open curriculum at Hopkins allowed me to register for a variety of classes across different disciplines. On a whim, I signed up to take Principles of Marketing spring of my freshman year. After reading a couple of chapters of my thick textbook, I immediately found myself completely in love with the subject. When time for registration came for the fall semester sophomore year, I signed up for Introduction Business, another course in the Entrepreneurship & Management (E&M) minor, a course of study I would come to enjoy over my four years at Homewood and ultimately become the foundation for my career after college.
In addition to Principles of Marketing and Introduction to Business, the E&M minor requires students pursuing the minor to take Financial Accounting (a great life skill to learn), Statistics of some sort (which luckily for me overlapped with my Psychology major requirements) and a minimum of three upper level classes from a wide variety. Based on my interest in my Principles of Marketing class, I decided to concentrate in marketing (this was before the newly created Marketing & Communications minor), which meant I had to take at least three upper levels in the field. Starting in sophomore spring, I took “Advertising & Integrated Marketing Communications”. Since coming to Hopkins I have always found the opportunities at this institution to be incredible and the class further validated this. The class became an agency, known as Global Blue Agencies that was given a real budget of $3,000 to run a real campaign from the research stage to post-campaign data collection for the newly designed 2013 Honda Civic. As a class of thirty students, we were tasked with advertising this car to our college campus to increase interest and sales among our generation. This real-life experience in a safe and motivating environment provided me with an internship that exposed me to the art of creating and editing commercials, producing print materials and other promotional events and executing events on campus for 5,000 students to attend. When I look back on my four years, this class continues to be at the top of my list for my favorites.
My other two upper level classes were consumer behavior and sports marketing. Both classes provided me with a strong foundation for marketing and helped me better understand how to market products and services to consumers. With Hopkins emphasis on crossing boundaries, consumer behavior seemed to be the perfect class because it combined my passion for psychology and my passion for marketing to really understand purchase decisions and what triggers an individual to shop. Sports marketing taught me about case work and provided me with the opportunity to meet executives in the field (Ravens marketing director included). These classes have served as a great foundation for me to better understand this field, but the professors in the Center for Leadership Education get credit too. They care very much for their students and want to see their students succeed inside and outside the classroom, which is why over intersession 2015, I took a career exploration class titled “PR & Media in the Big Apple”.
Every intersession, the Center for Leadership Education and the Career Center partner together for a career exploration class where students meet executives in the field in Baltimore for the first week and then spend three days in New York City meeting executives and HR officers to learn from the best and to get some tips on applying. Our visits included a trip to Sesame Workshop (I hung out with Elmo), Ogilvy & Mather, AMC Networks, and Bloomberg just to name a few.
The Center for Leadership Education is a fantastic resource on campus for students interested in pursuing entrepreneurship, business, marketing, leadership and communications. The professors are experts in the field and have a deep passion for teaching and mentoring. Over these past four years, I have found myself loving the business world and cannot wait to take tools Hopkins has provided me with to my job in New York in a few short months!_______________________________________________________________________________